Ecommerce industry

The ecommerce industry is constantly in flux––from algorithm changes on third-party platforms to the latest and greatest marketing channel or tactic, not to mention supply chain woes and thin margins, there's a lot to cover! Dive in to our analysis of the ecommerce industry to help keep your finger on the pulse of the most important changes and updates so your business can stay focused on profitability rather than chasing trends.

Ecommerce industry articles

Ecommerce industry
Mar 21, 2023
Wix x Klaviyo: ready to scale? We’re ready for you. 

Meta description: Learn how integrating Wix with Klaviyo helps ecommerce merchants maximize the impact of their owned marketing channels and their marketing strategy.

Profile photo of author Annie McGreevy
Annie McGreevy
14min read
2023 email and sms marketing trends
Ecommerce industry
Jan 10, 2023
11 trends ecommerce brands should test in 2023

Discover the 2023 trends in email and SMS marketing, plus predictions from ecommerce operators on what’s to come.

Profile photo of author Mae Rice
Mae Rice
20min read
what is dtc marketing
Ecommerce industry
Dec 14, 2022
DTC isn’t dead. It’s evolving.

DTC (direct-to-consumer) is a relatively new business model that many companies have moved towards. Learn more about DTC and see examples.

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Mae Rice
24min read
Ecommerce industry
Nov 30, 2022
The BFCM 2023 aftermath report

The Klaviyo BFCM aftermath report is here—and owned marketing’s impact on revenue is up YoY.

Profile photo of author Jax Connelly
Jax Connelly
10min read
two men looking at a computer and talking
Ecommerce industry
Oct 21, 2022
Cyberattacks are on the rise

Learn what types of cyberattacks you need to watch out for, plus how to protect your team and Klaviyo account from suspicious activity.

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Annie McGreevy
14min read
Ecommerce industry
Oct 11, 2022
778 online shopping stats to help you sell smarter

We surveyed 3.5K+ consumers in North America about how they shop, when, where, and why to get you these 778 online shopping stats.

Profile photo of author Jax Connelly
Jax Connelly
23min read
Several employees brainstorm in a brightly lit office.
You need a new Magento 2 email marketing platform

Switch to upgrade your Magento email marketing platform extension to Klaviyo to scale your business faster and improve your email deliverability.

Profile photo of author Annie McGreevy
Annie McGreevy
16min read