Email marketing
Featured email marketing articles
Get inspired by these 10 different email newsletter formats from different brands and steal some ideas to level up yours.
Learn how to use email segmentation to send personalized emails based on customer interest and behaviors to boost message relevancy and conversions.
Learn how email segmentation technology has evolved and how a marketing platform like Klaviyo can help you make the most of it.
Email marketing articles
A dedicated IP structure can help email senders maintain reputation control. Learn how the benefits of this digital infrastructure differ from shared IP.
Video in email is a powerful tool to captivate your audience and drive results. Explore these 5 creative tips to incorporate video seamlessly into your emails.
Unlock the power of video email marketing with our guide. Learn about 10 types of video emails, when to use them, and real-world industry examples.
Discover strategies for boosting email and SMS marketing frequency to drive results. Learn from real-life examples at Auro Bora, Proozy, & Linksoul.
Fortify email security with DMARC. Learn why it matters for preventing spoofing/phishing, and get guidance on implementing this crucial authentication protocol.
Here are 12 sources of inspiration to help you plan your next Father’s Day email or SMS campaign outside the box.
Here are 3 reasons why a branded sending domain is an important best practice for email deliverability and brand building—and why you should set one up.
BIMI is designed to help email recipients easily identify legitimate emails from trusted emailers by displaying a verified logo.
Discover strategies for accelerating email list growth. Learn how brands like Creekside Nursery and Bearpaw use A/B testing to boost conversions and revenue.