Email marketing

Once touted as a “dead” marketing channel, email marketing is back on the rise––accounting for 30% or more of ecommerce brands’ revenue. Better yet, its high ROI and profitability make it one of the best marketing channels to double down on in bear or bull markets.

Email marketing articles

Email marketing
Apr 22, 2021
Retargeting and remarketing via email

One of the most efficient paid advertisement strategies is retargeting. It is effective because it is highly segmented and targets a set of users that has already shown interest in your website. Since they have visited the website or landing pages, they are now in the consideration stage which makes a personalized strategy easier and […]

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Emily Riedy
9min read
Email marketing
Sep 2, 2020
Identify the best time to send emails

Identify the best times to send your customers email marketing messages so that your email open rates increase. Marketing automation platforms that offer more.

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Nader Fotouhi
6min read
Image shows hands typing on a laptop.
Email marketing
Feb 13, 2018
Best practices for browse abandonment subject lines

To help you increase your open rates, learn which browse abandonment email subject lines are the most common, and which subject lines don’t work.

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Phil Weltman
8min read
Email marketing
Aug 15, 2017
Sunset flows for better open rates

Learn two ways you can sunset inactive subscribers from your email marketing campaigns to increase open rates and improve your deliverability.

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Ott Niggulis
6min read
revenue per recipient
Email marketing
Jan 27, 2017
Calculating revenue per recipient

What is revenue per recipient for email marketing? How do you calculate it, and why is it important to email marketers? Find out.

Profile photo of author Phil Weltman
Phil Weltman
5min read
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Email marketing
Jun 6, 2016
Top 3 flash sale email templates

Flash sales require careful planning to be run successfully. This outline will cover what you should include in your flash sale email templates.

Profile photo of author Marissa Petteruti