SMS tracking for ecommerce marketing
A unified attribution model
Small businesses can consolidate email and SMS with Klaviyo to gain immediate clarity of the multi-channel performance.
- Spend less time making sense of reporting from different platforms
- Confidently attribute a sale to email or SMS, not both
- Accurately forecast growth and allocate future budgets
Customizable SMS conversion tracking
See which texts and emails drive sales, with adjustable attribution windows for email and sms that fit your business.
- Adjust attribution windows to match your sales cycle
- Calibrate attribution based on channel engagement like last click
- Dynamically add UTM tracking for both email and SMS
Make informed decisions for texting in real-time
Harness flexible and pre-built reports that make it easy to test, measure and optimize SMS performance in an instant.
- Split test email vs SMS in key automations like abandoned cart
- Save time and effort by using pre-built multi-channel reports and benchmarks
- Identify channel preference using segments with engagement data