Customer data ownership
Customer data ownership articles
Learn how behavioral targeting can help you use insights about your customers’ actions to segment and personalize smarter.
A strong behavioral targeting strategy involves looking at the entirety of first-party customer data, not just isolated data points.
Behavioral targeting is what allows you to treat customers the way they want to be treated. Learn what it is and why it matters.
Learn when it makes sense to build on WordPress + WooCommerce, what makes Klaviyo one of the best tools for WooCommerce email marketing, and more.
Read about 5 of the top CDPs for centralizing customer insights and making them actionable for highly targeted marketing.
These 8 CDP use cases show how insights from your CDP can power smarter digital relationships across the entire customer journey.
Learn how a customer data platform can make your business more data-driven, and 6 other reasons you might need a CDP.
Discover customer data platforms (CDPs)—what they are, what they do, and how they can help you connect your entire tech stack and build cohesive customer experiences.
Learn how customer review marketing can build trust with potential buyers and increase conversion rates across your marketing efforts.