Posts by Jax Connelly | Klaviyo

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Jax Connelly

Lead editor-Klaviyo

Jax Connelly

Jax Connelly

Jax Connelly (they/she), lead editor at Klaviyo, started their career doing SEO at a small digital ad agency and spent most of their twenties managing a financial magazine for a trade association based in Washington, DC. Most recently, she studied and taught writing at Columbia College Chicago during the peak years of the pandemic. Outside of their day job, Jax is an award-winning creative writer who has received honors including 4 Notables in the Best American Essays series, contest awards from publications like Nowhere Magazine and Prairie Schooner, and a residency from the Ragdale Foundation. Jax lives in Chicago a block away from Lake Michigan with her elderly Jack Russell Terrier, Cloo.

Posts by this author

In white font on a black background, text on the left side of the image reads, "AI is only as good as the data it's built on." The Klaviyo flag is in salmon in the upper left corner. The ride side of the image shows a product illustration of what it looks like to use AI to evaluate business performance in the back end of Klaviyo, along with an example of an AI-powered report.

In white font on a black background, text on the left side of the image reads, "AI is only as good as the data it's built on." The Klaviyo flag is in salmon in the upper left corner. The ride side of the image shows a product illustration of what it looks like to use AI to evaluate business performance in the back end of Klaviyo, along with an example of an AI-powered report.

Feb 23, 2024

Why clean data is important to AI development

Learn why clean customer data is integral to the development of artificial intelligence and machine learning in martech platforms.

9min read

In sage font on a lemon background, copy reads, "WHAT IS SMS MARKETING?" In smaller black letters beneath that, copy reads, "Your guide to the fastest-growing ecommerce marketing channel." In the upper right corner of the image is the Klaviyo flag in sage, and in the lower right corner is an example of an SMS sign-up form popping up on the screen of a mobile phone.

In sage font on a lemon background, copy reads, "WHAT IS SMS MARKETING?" In smaller black letters beneath that, copy reads, "Your guide to the fastest-growing ecommerce marketing channel." In the upper right corner of the image is the Klaviyo flag in sage, and in the lower right corner is an example of an SMS sign-up form popping up on the screen of a mobile phone.

Feb 8, 2024

2024 beginner's guide to SMS marketing

SMS marketing is the practice of sending customers and prospects marketing messages, promotions, coupons announcements, and more via text message.

15min read

On a background that fades from deep red at the bottom to brighter red at the top, image shows the outline of part of a circle with little bright red dots dancing along it on the right and, on the left in white font, reads, "Choose the best CDP for your business with 7 questions"

On a background that fades from deep red at the bottom to brighter red at the top, image shows the outline of part of a circle with little bright red dots dancing along it on the right and, on the left in white font, reads, "Choose the best CDP for your business with 7 questions"

Dec 11, 2023

How to choose the best CDP for your business

Learn 7 key considerations to keep in mind when selecting the best CDP for your business.

15min read

Image shows lemon font on a lavender background that fades into salmon in the lower right corner, where there's a lavender-colored Klaviyo flag. The text reads "Advanced marketing automation: personalization beyond the basics."

Image shows lemon font on a lavender background that fades into salmon in the lower right corner, where there's a lavender-colored Klaviyo flag. The text reads "Advanced marketing automation: personalization beyond the basics."

Oct 31, 2023

Beyond the basics: 7 advanced marketing automation examples

Learn about creative ways to maximize your marketing automation efforts—and keep customers feeling seen and satisfied over time.

17min read

Image shows lemon font on a sage green background that fades into lavender in the bottom right corner, where there's a sage-colored Klaviyo flag. The text reads "How to set up marketing automation: creating a strong foundation."

Image shows lemon font on a sage green background that fades into lavender in the bottom right corner, where there's a sage-colored Klaviyo flag. The text reads "How to set up marketing automation: creating a strong foundation."

Oct 31, 2023

How to set up a strong marketing automation strategy

Before you start setting up your automations, here’s what you need to know about selecting the right tech and determining your marketing automation strategy.

17min read

Image features lemon font on a salmon-colored background that fades into lavender in the lower right corner, which features the Klaviyo flag. The text on the image reads "Marketing automation: personalization is a non-negotiable"

Image features lemon font on a salmon-colored background that fades into lavender in the lower right corner, which features the Klaviyo flag. The text on the image reads "Marketing automation: personalization is a non-negotiable"

Oct 31, 2023

What is marketing automation? 4 reasons it matters

Marketing automation allows your business to use hyper-targeted, behavior-triggered messages to reach the right people and drive more repeat sales.

9min read

green tile with the advanced behavioral targeting blog

green tile with the advanced behavioral targeting blog

Oct 17, 2023

10 ways to segment your audience

Learn how behavioral targeting can help you use insights about your customers’ actions to segment and personalize smarter.

16min read

small purple tile with the title of how behavioral targeting works

small purple tile with the title of how behavioral targeting works

Oct 17, 2023

3 steps to an ethical behavioral targeting strategy

A strong behavioral targeting strategy involves looking at the entirety of first-party customer data, not just isolated data points.

13min read

red tile with the title of the behavioral targeting blog

red tile with the title of the behavioral targeting blog

Oct 16, 2023

Behavioral targeting: what it is and why it matters

Behavioral targeting is what allows you to treat customers the way they want to be treated. Learn what it is and why it matters.

10min read